Social media marketing and social media optimization are both governed by the same principles. Both these concepts bank upon the marketability potential of the vast internet using public in the world today, their dependence and absolute reliability on social networking sites and the marketability power of these social networking sites. Social media optimization is a phenomenon in the world today. Social bookmarking is following close on its heels. Social media marketing and social bookmarking have reaffirmed the vast promises the internet holds as a tool of marketing when it comes to the present day. The internet is capable of intensive and extensive marketing, together at the same time, and this is what makes it an absolutely unique and extremely powerful medium. A few cardinal rules are followed when it comes to social media optimization, actually there are six cardinal rules overall. The six cardinal rules for conducting social media optimization actually includes the following-
- Increasing of linkability
- Making tagging and bookmarking an extremely easy process
- Rewarding of inbound links
- Helping travel of user generated content
- Encouraging the mash up
- Getting communities connected
Social media optimization is actually connected to search engine marketing, but actually differs in several ways. The focus is actually on driving traffic from sources other than search engines by the process of improved search ranking and this is one of the main benefits of successful Social media optimization process.
Social media optimization is actually in many ways connected as a technique actually to viral marketing where word of mouth reports are created not through the medium of simply friends or family but through the extensive usage of networking in the processes of social bookmarking, video sharing and photo sharing websites. Nowadays all businesses, whether large and small, are increasingly experimenting with services on the Web that that actually integrate social media to the business process.