Aon Insurance, one of the world’s largest insurance brokers, approached Vandelay to work on a number of optimisation and lead generation projects across its numerous insurance products.

Aon Insurance launched several niche insurance websites in 2006 and needed additional help to optimise and promote these sites through the UK search engines.

Vandelay is working with the enthusiastic team at Aon to optimise a plethora of insurance microsites targetting a number of personal and business insurance products.

For each website, we looked to optimise website structure (looking at site interlinks, internal anchor text and site heirarchy), research keywords, copywrite new pages of copy and actively sourcing new links to the Aon websites.

Vandelay are working on the following insurance projects on an on-going basis:

• Corgi Installer Insurance
• Entertainment & Media Insurance
• High Value Home Insurance
• Classic Car Insurance
• Construction Liability Insurance

Vandelay is working in conjunction with GBSEO to help manage the above workload and related SEO projects to the benefit of the Aon Group Websites.