Vandelay where asked by Footman James to take over the management of their Google Pay Per Click Advertising campaign. Google Adwords, Google’s Pay Per Click Advertising, is an effective way to attract targeted traffic to your site quickly. Footman James were using Google Adwords to attract Classic Car enthusiasts to their Classic Car Insurance website.

We analysed Footman James’ keywords, adverts, landing pages and budgets. By optimising each in turn, Vandelay were able to bring about some serious changes over the course of a few months. Since taking over management of the campaign, Vandelay have helped Footman James to increase the click through rate of their advertisements by 41% whilst simultaneously reducing their average cost-per-click by 10%; maximising Footman James’s budget and attracting quality leads to their insurance website.

You can visit the Footman James website for Classic Car Insurance and motorbike insurance.